Privacy policy

All policies are written for compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and Indian consumer law. Review with a legal advisor before publishing.

 

Privacy Policy

Last Updated: April 22, 2026

 

KapdeLatte ("we", "our", "us") is a denim brand operated by [Legal Entity Name], with its registered address at Delhi, India. This Privacy Policy explains how we collect, use, disclose, and protect your personal data in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable Indian laws.

 

By using our website, you consent to the practices described in this Policy.

 

1. Data We Collect

We may collect the following categories of personal data:

Identity & Contact Data

  • Full name
  • Email address
  • Phone number

Address Data

  • Billing address
  • Shipping address

Payment Data

  • Transaction details processed via secure third-party payment providers

We do not store card numbers, CVV, or full payment details.

Order & Usage Data

  • Purchase history
  • Products viewed or added to cart
  • Returns or exchanges

Device & Technical Data

  • IP address
  • Browser type
  • Device type
  • Approximate location

 

2. How We Use Your Data

We use your data to:

  • Process and fulfil your orders
  • Manage payments and deliveries
  • Provide customer support
  • Improve website performance and user experience
  • Personalise your shopping experience
  • Send order updates and transactional messages
  • Send marketing communications (only with your consent)

 

3. Legal Basis for Processing

We process your data based on:

Contractual necessity — to fulfil your order
Consent — for marketing communications
Legal obligation — for tax and regulatory compliance
Legitimate interest — for fraud prevention and service improvement

 

4. Sharing of Data

We may share your data with:

  • Payment providers — to process transactions securely
  • Logistics partners — to deliver your orders
  • Analytics tools — to improve our website
  • Shopify — to operate our online store

We do not sell your personal data.

We may disclose data if required by law or to protect our rights.

We do not sell your personal data to third parties.

 

5. International Data Transfers

Our platform providers (including Shopify) may store and process your data on servers located outside India. Where such transfers occur, we ensure that appropriate contractual safeguards are in place in accordance with applicable data protection laws.

 

6. Cookies & Tracking

We use cookies and similar technologies to operate our website, understand user behaviour, and serve relevant advertisements. You may manage your cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

 

7. Data Retention

  •       Order and transaction data: 7 years (for legal and tax compliance)
  •        Account data: Duration of account + 1 year after deletion request
  •        Marketing consent records: 3 years from date of consent
  •        Device and analytics data: Up to 26 months

 

8. Your Rights

Under the DPDP Act and other applicable laws, you have the right to:

  •        Access the personal data we hold about you
  •        Correct inaccurate or outdated data
  •        Request erasure of your data (subject to legal retention obligations)
  •        Withdraw consent for marketing communications at any time
  •        Nominate a representative to exercise your rights on your behalf

 

To exercise any of these rights, contact our Grievance Officer (details below).

 

9. Grievance Officer

In accordance with the DPDP Act, 2023, and the Information Technology Act, 2000, we have appointed a Grievance Officer to address any concerns regarding the processing of your personal data.

 

In accordance with applicable Indian laws, we have appointed a Grievance Officer:

Name: Ankit
Designation: Founder & Grievance Officer
Email: dripwclothing@gmail.com
Location: Shahdara, Delhi – 110032, India
Response Time: Within 30 days

 

10. Security

We implement industry-standard security measures including HTTPS encryption, access controls, and regular security reviews. While no method of transmission over the internet is entirely secure, we take all reasonable precautions to protect your personal data. In the event of a data breach that affects your rights, we will notify you as required by applicable law.

 

11. Children's Privacy

Our services are not directed at individuals under 18 years of age. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact our Grievance Officer and we will delete it promptly.

 

12. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated to registered users via email and prominently displayed on our website for at least 30 days before taking effect. Your continued use of the website after the effective date of changes constitutes acceptance of the revised Policy.

 

13. Contact

The KapdeLatte | dripwclothing@gmail.com | 9643544593 | Delhi, India